Archive for April 16th, 2007
Dare to be happy!
As I was driving south on Interstate 95 this weekend, I was intrigued by the new Volkswagon billboard ad campaign. The ads highlight the new Volkswagon Beetle Convertible with the tagline “Dare to be happy”. My personal favorite read, “Woe isn’t you. Dare to be happy”. That is great! As a person who detests the victim, “woe is me” attitude, I loved this ad! It literally made me laugh out loud. Afterall, isn’t happiness the goal of life–to carve out a place for yourself and have fun doing it? For me, that’s what Planaganza is all about. Celebrating the milestones of life and having fun doing it. Pursue your passions, enjoy every day, dare to be happy – its definitely a break from the predominant negativity of today’s world. Be the light someone needs to see today!
Other VW ad taglines:
- Jaded is so overrated. Dare to be happy.
- Misery has enough company. Dare to be happy.
- Negate negativity. Dare to be happy.
- Cynicism is so last year. Dare to be happy.
